In Geneva (1999), Iso had an Iso City on its stand. Zagato designed it. Perhaps Iso could go retro like Rover and create a modern version of the Isetta. This is one of the most expensive and popular classic mini-cars today.
Iso is serious about their microcar! The cars are shown to the public on several car shows, and both press and public reactions are positive.
Source: home.tiscali.nl/isorivolta